The Importance of Community in Business

The life of an entrepreneur can at times be lonely and often isolating. Finding a community of like minded business women who are there to support you can be invaluable in the entrepreneurial journey, and can help you avoid costly mistakes!

I have seen the benefits of community time and time again within my own coaching programs. In fact, many of my clients say that the community that comes with The Creative Product Institute, was one of their favourite parts of the Mastermind!

Today I wanted to share the top benefits of having a community in business, and ways that you can connect with more like minded business women.

The Benefits of Community


Support is one of the biggest benefits of connecting with a community in business. Whether you need some encouragement on the hard days, or some advice on a problem, having a community there for you can make a huge difference in your business journey, and can help you find shortcuts to success.

As much as we love our partners and friends, having someone there for you who knows the highs and lows of running a business offers a whole different level of support.


Seeing your business friends succeed can give you that much needed push to get out of your comfort zone and reach your own business goals. 

Having an accountability partner can be great for this! You can organise regular check ins with this person and help each other stay on track. Knowing someone will be checking in with you can really help with procrastination and makes it more likely for you to reach those big goals.


Connecting with other product business owners can offer you huge opportunities for collaboration and networking. People are much more likely to suggest your products to others if they have a personal connection to you! Recently two of my mastermind clients met in person at my Mastermind retreat in February and are now collaborating on a special addition product that will be launching soon, which is an amazing example of the collaboration that can occur!

Your business friends are also likely to support you on social media and get the word out about your products which is invaluable in itself!

How to Find Your Community

Facebook and Instagram

Social media makes it easy to connect with other business women and find your community. Facebook is full of amazing groups where women join together to support and help each other. To find them, head to the groups tab of the Facebook app, and search for groups that may interest you. Try searching for the terms “Women in business” and “Women entrepreneurs”.

Instagram is another great place to connect with other business owners. Most entrepreneurs are super friendly and are more than happy to have a chat! Replying to someone’s story is an easy way to break the ice and start a conversation naturally.

Coworking Spaces

Coworking spaces are a great way to get that in person connection and beat those feelings of isolation. Most cities have a variety of spaces to choose from, each with their own features and benefits. I recommend having a look at a few and seeing which feels like the best fit for you.


Programs such as Masterminds, group coaching and courses are another way to connect with a community.

Both The Creative Product Institute Mastermind and The Wholesale Accelerator feature an exclusive community of amazing business women. They are one of my favourite parts of these programs!

My Mastermind also features an in person weekend retreat, which offers you the opportunity to really connect on a deeper level with fellow product business owners. 

You can find out more about The Creative Product Institute Mastermind here, and The Wholesale Accelerator here.

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