How To Grow Your Business Using LinkedIn

Want to know how to grow your product based business using LinkedIn? 

Did you know that LinkedIn has a massive 700 million users globally? LinkedIn is by far the most important social network to reach out to business buyers and connect with professionals.

In my book, Fearless Fempreneur, I spend a whole chapter dedicated to the secrets of having an amazing LinkedIn set up for your business. 

This chapter is dedicated to helping you gain deeper understanding into using LinkedIn as your top social media platform. LinkedIn Secrets Revealed will help to build your brand awareness, make new connections and highly targeted prospects. 

‘If you are on social media and you are not learning, not laughing, not being inspired or not networking, then you are just using it wrong.’ Germany Kent.

Here are my top tips for LinkedIn success!  

Post Consistently

The more active you are on LinkedIn daily and the more you post, the more you will be rewarded and profiled in the feed. 

Post information about your new product release, and any special promotions you have, which will help to build awareness of your brand. According to LinkedIn, posts with images receive 98% more comments than those without.

‘Active participation on LinkedIn is the best way to say ‘look at me’ without saying ‘look at me’. Bobby Darnell. 

Build Real Connections 

LinkedIn is all about the connections you build. Begin by engaging with prospects through sharing, commenting and liking their posts. Take the time to understand the conversation on the platform before you dive in further with your own content. 

Focus on building long term relationships and genuine connections, as these will be the ones more likely to prosper into a business opportunity. I recommend sending a minimum of 25 invitations a day. Work on having at least 500 connections in your network.

Remember that trust is vital when building business to business relationships, so take the time to really nurture your relationships.

Optimise Your Profile

You want potential clients to know exactly who you are and what you do when they land on your LinkedIn page! Make sure you tell people about your business, offer a description of your products. 

Consider what keywords and or terms your customer would use to describe your product, and use those keywords in your profile and headline. The key to a successful LinkedIn profile is to describe what you can do for others. 

I hope these tips help you in your business journey. To find out more about my chapter on LinkedIn Secrets Revealed, CLICK HERE to get my eBook! 

Let me know in the comments how you use LinkedIn for your business!