I’m a Melbourne mum of 2 cheeky teenage boys and 2 super-cute puppies. And I know what it means to juggle motherhood and this crazy thing called life with running a profitable business you love.
I’ve struggled with it at times. But I’ve also succeeded. In a BIG way.
In today’s world of social media, webinars, video campaigns and other opportunities to reach customers, you may be wondering if email is still a worthwhile marketing strategy.
The answer is yes, it is.
Email is still one of the most reliable methods to boost content marketing, driving traffic back to your website. It also has the highest ROI (return on investment) than any other marketing tool. For every $1 spent, email marketing generates $38 in ROI.
Here are my 5 ways to get the most out of your email marketing.
Personalisation in emails increases open rates by 26% so ensure you are adding a little something to the email subject line to entice your readers.
For example: “We’ve got some fab news” vs “Sarah, we’ve got some fab news”
Having personalisation throughout the email, will draw the attention of the reader and hopefully captivate them to read the WHOLE email.
Quality over quantity, every time.
Ensure there is something of value for the reader included in every email. Think about it from a customer perspective and if you wouldn’t read the email, don’t send it.
The same goes with the frequency of your emails. If they’re going out twice a week but one of them doesn’t really have much to say, consider condensing your emails and changing your frequency to once a week.
You’re sending your emails, but your open rate isn’t looking the best. This could be due to the time you send it out.
The rule of thumb used to state that the best time to send email marketing campaigns was 10am, Tuesday to Thursday.
However, with email being so easily accessible on our mobile devices, this is no longer the case.
Consumers are more likely to check their phones within five minutes of waking and five minutes before going to sleep. This will give you the opportunity to be on their minds first thing in the morning and last at night.
Many companies shy away from sending promotional emails on the weekends, which could be a space you can fill. With less emails being received, consumers are more likely to read your email showing higher open rates on these days.
Choose your optimum time, and test to see which time works best for your demographic.
Seems like a no brainer, but including all of the important links is vital for your emails. When promoting a product, link directly to that product on your website to minimise how many pages the consumer needs to navigate through themselves.
Also, be sure to include all of your social handles and contact details so there’s no confusion on where to find you!
CTAs grab a subscriber’s attention and will encourage them to act. A simple, yet powerful button is what is going to get the most out of your email, no matter what kind of campaign it’s used in.
Some examples of CTAs that encourage a purchase are:
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