Your product business’ marketing trends for 2023

The world of ecommerce is becoming increasingly competitive. To secure future success, you must continue to look ahead. Trends must be regularly watched in order to keep ahead of the competition.

If you don’t stay up with trends, no matter how mature your product business is now, you risk slipping dramatically behind.

As we move ahead to 2023, you should be aware of these developments in order to capitalise on them.

That is why it is critical that marketing trends are identified and implemented as soon as possible. This allows you to carry your business forward and stay ahead of the competition. 

Here are some of the trends to watch out for 2023:

1. Optimised online store

Optimising your online store and e-commerce strategies is a very subjective process geared to your merchandise, consumers, and brand’s individual demands.

Always remember that optimisation is a journey — or a noble goal — rather than a destination. Given how quickly today’s e-commerce becomes outdated, you must remain adaptable and open to new ideas while maintaining on track for optimisation.

E-commerce optimisation can help your company in a variety of ways. Increased sales and revenue are obvious advantages of practically any action you take for your online store. Still, it’s important to lay the groundwork first, then climb the ladder to get there.

2. Shoppable posts

For many years, customers have had the option of purchasing in-store items online using smartphone apps.

Shoppable content allows customers to go directly to the store. It is a digital asset that consumers can click through to make a purchase, such as a social media post, image, video, or ad.

These posts will give you access to the expanding number of social media shoppers on the platforms. These posts are an excellent strategy to increase the number of individuals who buy your stuff. When selling on Instagram, you should utilize high-quality product photographs on your page.

3. Diversity and inclusion

In recent years, many marketing dialogues have focused on diversity and inclusion. As the world grows more connected, businesses must ensure that their marketing reflects the variety of their customer base. 

As a result, we anticipate an increase in this marketing trend in 2023. Campaigns focusing on race, gender, sexual orientation, and disability are examples of this sort of marketing.

4. Understand your customer’s intent

It’s no longer enough to just contact your target audience. To be effective, you must first comprehend your customer’s intent. What are they attempting to achieve? What are their objectives? Why should people care about your brand?

We anticipate an increase in marketing that focuses on client intent in 2023. Personalisation and targeted content are examples of this form of marketing. Many businesses have already begun to include client intent in their marketing tactics.

If you want to set out from your competitors in 2023, adopt a strategy that focuses on your consumers’ intent.

5. Video content and live streaming

Video will continue to be the most popular marketing content format. We expect that video will continue to dominate the marketing landscape in 2023, as it did in 2022. Why? Because marketers intend to invest more in the short-form video than in any other trend in the coming year.

Video marketing works well because it is an engaging medium. It can be used to tell a tale, demonstrate a product, or simply interact with your audience. Live streaming is another excellent approach to interacting with your audience in real time.

If you haven’t previously included video content in your marketing strategy, 2023 is the year to do so. You can host your films on a variety of networks, including YouTube, TikTok, and Instagram.

6. Improved social proof

Sharing UGC improves both consumer trust and customer retention rates. It demonstrates to your potential target audience that your current client base is willing to go the additional mile for you.

UGC can be used as a type of social proof in ecommerce stores. Social proof is based on the fact that people trust their peers more than brands.

You’ll be halfway there if you can persuade your customers to talk about your items and share material about them. The next step is to incorporate the UGC into your social media networks and website.

7. Set a personal branding

Unfortunately, you cannot have a business without a brand; when customers look at your products or services, their next step in the decision-making process is to research your company and its validity. What will the customer discover when they visit your social media channels?

Do your social media profiles explain what you do, who you serve, and why you do it? Is your personal brand in sync with your business objectives?

If you want to stay ahead of the competition, you must answer these questions affirmatively. When people see your brand, you want them to recognise it. To accomplish so, you must be present in both the digital and physical worlds, consistent with your messaging both online and offline, and engaged in places where your target audience congregates.

8. Build a community for your audience

How can your small business unite its people behind a common vision?

People use social media to connect, form and sustain connections, bring value to each other’s lives, and build engaged online communities.

Get to know your audience and create a strategy that is precisely tailored to them. Posting marketing message after marketing message and hoping for the best would not work. Building a community and using social media is an investment in your business. 

It takes time, dedication, and hard work, and you must have a plan in place to cultivate these relationships and develop your community. Your focus should be on the people and the connections not on the number of fans or followers you have.

9. Personalisation

Personalisation is one of those ecommerce trends that has remained relevant over the years. Personalisation allows you to give your audience the information they desire while also providing an experience that is unique to them.

Dozens of firms are competing for your audience’s attention to convince them to buy their products. People don’t have time to squander on irrelevant promotions, deals, and advertising. Email is an excellent tool for personalisation. 

When people join your email list, you may personalise their experience by sending them content that is relevant to their interests. 

You can also personalise emails by adding the subscriber’s name to your email. It’s a minor touch, but it’s a terrific way to demonstrate to your readers that the content in your email is targeted to them.


Keeping up with industry trends is one of the most important things your business can do in today’s ever-changing market. Just as we all keep up with one another on social media, it’s necessary to do the same as trends in your business emerge. 

While it may be tempting to continue with what your business has done in the past, incorporating new trends as they emerge will set you apart and keep you informed about your market. 

It’s time to pull up your big girl pants!

Do you want to Take the Leap from Side Hustle to a Successful Small Business? I can help.

Within the Creative Product Institute Mastermind, you will create a strategic plan for scalability and consistent thriving cash flow to launch your business to the next level.

If 2022 is your year to scale your Product Business, book a complimentary 30-minute call with me here to see if The Creative Product Institute is right for you.

  1. Nicole Saurine says:

    Fantastic blog a great insight into what to focus on for 2023.

Leave a Reply

Your email address will not be published. Required fields are marked *


Follow along, friends!

Grab this free checklist with my 8 top online resources to help you uplevel your wholesale game INSTANTLY.

8 Must-Have Wholesale Tools: The Checklist

Want a FREE wholesale boost?