I’m a Melbourne mum of 2 cheeky teenage boys and 2 super-cute puppies. And I know what it means to juggle motherhood and this crazy thing called life with running a profitable business you love.
I’ve struggled with it at times. But I’ve also succeeded. In a BIG way.
Promoting a business can be expensive, but it doesn’t have to be. Low-cost business promotion is essential for startups and small businesses with limited budgets. Here are several ways to promote your business effectively without breaking the bank:
Create a business page on social media platforms like Facebook, Twitter, Instagram, and LinkedIn. In order to have a strong online presence, share interesting material, run promotions, and engage with your audience.
Attend local meetups and conferences to network with prospective partners and clients. Join business associations and organisations to widen your network and discover fresh chances for partnerships.
To attract and keep customers, create valuable, relevant, and interesting content. Infographics, videos, ebooks, and blog articles may all fall under this category. To reach a larger audience, share your content on your website and social media channels.
Create a mailing list of people who have chosen to receive emails from your business. To keep your subscribers interested in your products and services and engaged, send out regular newsletters and promotional offers.
You may reach new customers and reduce your spending on advertising by forming business partnerships. Think about advertising each other’s products or services simultaneously, presenting events together, or providing combined discounts to clients.
Make sure your website is optimised for search engines because it frequently serves as a potential customer’s initial impression of your brand. Make sure your website is simple to use, has high-quality photos, and uses relevant keywords.
Offer rewards or discounts to customers who recommend their friends and family to your business. To get clients to tell others about your company, provide exceptional customer service and make a memorable experience.
There are several free ways to advertise your brand. You can efficiently contact your target audience and expand your business by using social media, networking, content marketing, email marketing, working with other businesses, providing special offers and discounts, and seeking recommendations.
It is not necessary to spend a lot of money on business promotion. You may efficiently expand your customer base, create lasting partnerships, and lower your costs by using these low-cost strategies.
It’s time to pull up your big girl pants!
Do you want to Take the Leap from Side Hustle to a Successful Small Business? I can help.
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