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Hi, I’m Sarah Cross

One of Australia’s leading Product based business experts.

I’ve taught hundreds of creative product-based female entrepreneurs how to improve their marketing, retail sales, strategy and business growth plans.

Welcome to THE Blog

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The world of ecommerce is becoming increasingly competitive. To secure future success, you must continue to look ahead. Trends must be regularly watched in order to keep ahead of the competition. If you don’t stay up with trends, no matter how mature your product business is now, you risk slipping dramatically behind. As we move […]

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On the podcast, I had the pleasure of chatting with Jess Ruhfus. She is a collaboration strategist and founder of Collabosaurus. Jess helps brands partner together and grow their reach and build their business through impactful collaborations. And today, she will share her tips and tricks with us. Why is collaboration so important for growing […]

Using brand collaborations to grow your business
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Dressing casually (or not removing pajamas at all), skipping the daily commute, saving money on buying lunches: remote working does come with some brilliant benefits.  However, if you’re a home-based business owner, you may have already realised that maintaining a healthy work/life balance can be difficult when the line between the personal and professional has […]

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Do you know who you are targeting your products toward? If not, you may find it difficult to nail down the exact messaging and sales strategy that will generate results. In order to truly make an impact and increase your revenue, you need to have a clearly defined target customer — somebody whose wants, needs, […]

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