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Hi, I’m Sarah Cross

One of Australia’s leading Product based business experts.

I’ve taught hundreds of creative product-based female entrepreneurs how to improve their marketing, retail sales, strategy and business growth plans.

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Consumers and retailers alike anxiously anticipate Black Friday, one of the largest shopping days of the year. Offering discounts without endangering your company’s financial stability is a great way to increase sales, but it requires careful preparation and effective execution. This blog post will discuss helpful strategies for navigating Black Friday, reaping its benefits to […]

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Any business that sells goods or services in large quantities has to draw wholesale consumers in order to succeed and expand. Wholesale customers offer a consistent flow of income and committed buyers that can support the success of your business. With a sound strategy in place, it can be easier to draw in wholesale clients.  […]

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It’s true that having happy and satisfied customers will help your business grow.  But how can you ensure that your customers are satisfied? How can you figure out what customers like and dislike about your product or service? It’s as simple as asking them! However, when gathering customer feedback, it’s easy to become overwhelmed by […]

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The days of using social media solely to keep up with your friends are long gone. The functioning of social media platforms has changed vastly in the past couple of years. One of the most recent changes is the emphasis on shoppable posts. Since the ability to accept payments online, businesses have used social commerce. […]

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