“We were looking to expand the wholesale side of our business and we felt disheartened and overwhelmed at the prospect of starting a B2B business. Sarah taught me how to engage with potential stockists and present our products in a way that speaks to retail businesses. We’ve since added a wholesale manager to our staff and last month had our biggest wholesale month EVER! We’re now moving forward with a clear wholesale strategy and I’m so excited to see where this new arm of our business can take us.

We’re continuing to work with Sarah (once you start you won’t want to say goodbye) to increase our stockists. She’s given me the confidence to develop new products and move into the wholesale market with confidence and professionalism (which is reflected in our results). I’d highly recommend working with Sarah! Her insight into a range of business models, and in particular B2B/wholesale growth strategies has been so valuable.“

Chloe Watts, Creative Founder, BlueBerryCo

“When I signed up with Sarah, I had no wholesale clients, I now have over 100 wholesale clients, who are actively ordering. By expanding this area of my business it has taken my business to a multiple 6 figure business.

I would highly recommend working with Sarah. I have learned so much from her experience in the industry. I have appreciated her encouragement and wisdom, its been absolutely invaluable. We will continue to expand our product range and go international!

Thank you Sarah for everything it’s been the most incredible year!​”

Laura Turner, Creative Founder, Wild Indiana

“Working with Sarah made me set some big goals which I smashed by the end of the year and it’s was the biggest year of growth with my wholesale and retail side of my business. With Sarah’s guidance, I created a bundle of products for new shops and streamlined the ways we take orders and manage the day to day tasks. This has lead to huge growth and consistency of orders from stockists.

I’ve exhibited at trade shows both in Australia and overseas (Viva Las Vegas!) and employed a dedicated wholesale manager.

My business is on track to have its biggest revenue year ever. I would highly recommend working with Sarah if you want a coach who can help take your business to the next stage and achieve really big things!​”

Tash Miller, Creative Director, Jubly-Umph

“Sarah has been absolutely amazing! Her dedication and passion for my business and helping me grow has been instrumental in getting me into the wholesale market. I went from knowing very little about wholesale to feeling confident in approaching contacts and sealing new stockists. I now have the right tools to continue in my wholesale goals. I would definitely recommend Sarah Cross to anyone seeking skills and mentorship in the ‘products to wholesale’ space. Thank you so much Sarah.”

Brooke Miles, Founder & Creative Director, Above and Below Photography

“With Sarah’s help, I’ve successfully launched new products to the skincare market and travel sets in the gift sector. I gained many new wholesale stockists who are re-ordering. Working alone can make you feel isolated but connecting with like-minded ladies in the Mastermind group as support who experience similar challenges and struggles was reassuring.
I attended a 2-Day Business Retreat hosted by Sarah – this for me was the most amazing time. The guest speakers were simply inspiring and incredibly knowledgable. I came away feeling empowered, less alone and more confident! I can recommend Sarah 100% as a business coach. If you are floundering in the dark or need a push in the right direction then get Sarah on board!”


“Sarah is brilliant at what she does, Avarcas Australia wouldn’t be where it is without her guidance.
Her extensive experience and sound support were exactly what I needed, giving me practical and achievable advice. We worked steadily through all areas from improving logistics, new web platform, pricing structure and the confidence to loosen the reigns and outsource.

Most importantly was her guidance and push to explore wholesaling which now accounts for 50% of revenues and my business revenue grew to 7 figures in less than 12months! Her coaching comes with my heartfelt recommendation. “


Sarah has been a godsend – her product-based business and marketing expertise was exactly what I needed to fast track my business growth. Her unwavering belief in me and my fledgling business concept gave me the confidence to go for it.
Sarah has equipped me with the confidence, skills, tools and network to grow my business into a profitable full-time endeavour.

If you’re looking for coaching and you have a product-based business, I can’t recommend Sarah highly enough. She has “walked the walk” and her expertise will save you an incredible amount of time and money on your business journey.


Proudly supported and adored clients

Grab this free checklist with my 8 top online resources to help you uplevel your wholesale game INSTANTLY.

8 Must-Have Wholesale Tools: The Checklist

Want a FREE wholesale boost?